Madeleine Research
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Investigation into Reputational and Governance Risk at a Brazilian Asset Manager

case study - asset manaagement

Investigation into Reputational and Governance Risk at a Brazilian Asset Manager

Client objective
An international client required a defensible assessment of reputational, governance, and political-exposure risk linked to prominent Brazilian asset managers. Public records and media coverage were fragmented and contradictory. The client needed ground-truth intelligence to support investment and counterparty decisions.

Our role
We conducted a human-source-led investigation to assess how these institutions and their leaders actually operate today, separating legacy perception from current operational reality.

HUMINT-Led Approach

  • 15+ senior human sources across Brazil’s financial ecosystem

  • Interviews with:

    • Current and former asset-management and banking executives

    • Regulators, prosecutors, and former Central Bank officials

    • Institutional investors, analysts, and ratings specialists

    • Former employees with direct operational exposure

  • Triangulation between supportive, neutral, and critical sources

  • Clear separation of historic allegations from current governance practice

This approach identified where reputational risk genuinely persists — and where it no longer does.

Key Insights

  • Founder of the fund had a controversial corruption-link past, but more recently he has distanced himself from both politics and the business.

  • No evidence of current illegality or regulatory non-compliance at the fund

  • The firm’s current top level professional management has reinforced governance and controls, turning the page on its wheeling/dealing past.

  • Investor focus has shifted from past scandals to:

    • Transparency

    • Succession and key-man risk

    • Distance from political power

Client Value

The work enabled the client to:

  • Distinguish legacy reputation from present-day risk

  • Understand who really holds power inside complex institutions

  • Assess governance resilience and succession exposure

  • Make decisions based on market reality, not headlines

  • Demonstrate robust, source-backed due diligence